We have a winner.

Congratulations to Team 13 who produced a deceptively simple commercial which beautifully encapsulated the proposition and which was very relevant to the ICA.

View the winner here

More info to follow...stay tuned

 

 

HYPtv has teamed up with M&C Saatchi and Johnnie Oddball to host the 24 Hour Ad Challenge in conjunction with the ICA.  

Young teams of film-makers will join together with advertising student creative teams to create a 30" commercial - all in just 24 hours! There will be up to 20 teams competing in the challenge.

On the day, at the Challenge briefing, teams of film makers will be put together with advertising creative teams. Each amalgamated team will have an M&C Saatchi creative mentor who is there to offer advice and review ideas, not create them. The teams will then be given the brief - which will be the same for all teams. Each team has just 24 hours to create, shoot, edit and deliver their commercial. Later that day, the commercials will be screened to all and the verdicts delivered. The judges will also discuss the entries.

 

Deadline for registration and uploading work/statement: deadline has passed

Event: 7 & 8 November 2009

Where: London. The briefing will be held at 10am on Saturday, 7 November at M&C Saatchi, 36 Golden Square, London, W1F 9EE.  Screening of all the entries will be at 3pm on Sunday 8 November at the ICA, 12 Carlton House Terrace, London SW1Y 5AH

Judges: Alan Yentob, Creative Director of the BBC,  Graham Fink, Creative Director M&C Saatchi, Designer Peter Saville, Patrick Burgogne, editor of Creative Review and Filmmaker Sophie Fiennes

The prize: Fame! The winning commercial will be regularly screened at the ICA for 8 weeks. Plus everyone gets the chance to have their work seen by some heavyweight creative and media industry professionals.

Who can enter: The 24 hour Ad Challenge is open to any students or recent graduates (2007-9) of advertising, film or any other relevant creative-based courses. It is also open to non-students/graduates who can demonstrate a high standard of previous relevant work. If you are unclear please call HYPtv on 020 7017 1550. All team members must attend the briefing on the day. Film maker teams must provide their own equipment and be responsible for their own editing.